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SHOP East LA “Luther America” on June 22

There’s no mistaking it, Luther is growing and the Chicken Shack is hot. Anyone driving by the location on Highway 66 in Luther can see that with the cars, classic cars, motorcycles and crowds crammed in the parking lot all weekend and weeknights. They’re coming for the chicken, the backyard, the bar, the music, the corn hole and the river.

Could Luther be becoming a tourist destination? Located at Route 66, away from the hustle of the city, with several other restaurants and shops, Luther is on our way.

This weekend is expected to be a little extra with several activities planned in “Luther America.” It’s Shop East LA Saturday in Luther with shopping, a farmer’s market, fireworks stands, and an art show.

The Shack will be doing its thing on Saturday featuring Mimosas or Bloody Mary’s in the morning at the Chicken Coop, backyard vendors toward the afternoon (call the Shack if you want to participate), and live music Saturday night with Matt Cowell’s 949 Band.  And always chicken.

Across Route 66 on a bike! Mark Birnbaum, a retired CPA from Novato, California, stopped at Josephine’s Farmer’s Market during his epic journey.

In East LA, We might not have Rodeo Drive, the movie stars or the walk of fame; but in Luther, America, we have a growing business community, and the Arcadia Round Barn just down the road! We also have a passionate group of business owners hustling to get you through their doors or outdoor course, like at Luther’s  Prideland Nerf & Airsoft Courses.  Off 66, turn at the old Threatt Station at County Line Road for a day of fun at this outdoor course.

You can find the Farmer’s Market at Second and Ash on Saturday morning with local vendors offering fresh garden produce and handmade items. Check out Our Town Eatery, DJ’s BBQ, Brew 66 coffee and mini-donuts, the vape shop, the hardware store, liquor store and feed store. Main Street Nutrition also has Saturday hours.

Main Street on Saturday is anchored by brunch at 116 Farmstead Market & Table. If you are up and at it around 8:30 am, catch a group of bicyclists from DNA Racing who ride in from downtown Oklahoma City for a 20-minute refreshment break on Main or at S&H Mercantile. It’s a quick stop before they race back toward the city on Hogback Road.

Shops on Main Street including Beth’s Baubles and Bits, Rustic Farm and Urban Sixty-Six will be open. There’s a big moving sale at Urban 66 as owner Tami DeLozier plans a move across the street on Main Street in August.

Rustic Farms on Main Street has finds for every style and price range.

That move is due in part to Beth LaFave making space next to her shop in the historic building on the corner of Main and Second Street. Beth opened her store, Beth’s Baubles & Bits, just a year ago, and her passion to be a retailer is helping Luther grow.

The inviting entrance outside of Beth’s Baubles & Bits. The store is marking its one year anniversary.

Just three years ago, none of these businesses were open. Most all of the businesses have a good social media presence on Facebook or Instagram or you can find them on the Luther Register’s Luther Local Business Directory. Check them out.

For the first time, local artist Lindy Jerlow will have a solo exhibit in Luther at 116 Farmstead Market & Table. She was featured in The Luther Register as a local spotlight artist during the Luther Pecan Festival. Her art hangs in the restaurant and galleries in the city. She has several new pieces that will be exhibited and sell at this public event on Saturday, June 22, from 5 – 8 pm.

The Jerlow Family

It’s East LA weekend. Spread the word and support your hometown business hustle.

Thanks for supporting “news for our town” with The Luther Register.

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Every town needs news. The Luther Register is part of a growing movement of local, independent, online news that shines an informative light in our communities. Readers can support the work through one-time or monthly donations, advertising to directly reach an audience, sponsorships and also through participating in our events, such as the annual Luther Pecan Festival held in November. #lutherlocal #localnews

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